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Vivacious Lady poster

Vivacious Lady

"Ginger goes to college but not the way you think"

1938 1h 30m EN
๐Ÿ‘
7.0
SOLID
โ˜…7.0TMDB ยท 74
ComedyRomance
Synopsis
Spoiler shield

College town life gets turned upside down after a button-down botany professor secretly weds a sizzling night-club singer.

โ€œGinger goes to college but not the way you thinkโ€

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Cast

Credits

Behind the camera

Director
George Stevens
Writers
P.J. Wolfson, Ernest Pagano, I.A.R. Wylie
Languages
English
Countries
United States of America

Want more? Switch to Cinephile mode in the header for DP, composer, budget, box office, production companies, keywords, and release history.

Did you know?

Fun facts ๐Ÿฟ

1 / 8
RUNTIME

Did you know

90 minutes exactly โ€” the "classic feature" runtime most directors aim for.

MoodPlayr ยท trivia#01
2 / 8
MONEY

Did you know

Shot for just $0.7M โ€” micro-budget by Hollywood standards.

MoodPlayr ยท trivia#02
3 / 8
ERA

Did you know

88 years old โ€” a genuine piece of film history.

MoodPlayr ยท trivia#03
4 / 8
DIRECTOR

Did you know

Directed by George Stevens, shot by Robert De Grasse. Note their partnership โ€” DPs and directors often return to each other across a career.

MoodPlayr ยท trivia#04
5 / 8
DIRECTOR

Did you know

Editor Henry Berman shaped the rhythm. On an edit-heavy film, the editor does more to control your pulse than the director.

MoodPlayr ยท trivia#05
6 / 8
CAST

Did you know

Ginger Rogers and James Stewart and James Ellison carry the top of the cast.

MoodPlayr ยท trivia#06
7 / 8
FACT

Did you know

Marketing tagline: "Ginger goes to college but not the way you think".

MoodPlayr ยท trivia#07
8 / 8
WILD

Did you know

IMDB entry: tt0030944 โ€” still the authoritative cross-reference for credits and trivia.

MoodPlayr ยท trivia#08

Cinephile deep dive

The take

George Stevens directs. Robert De Grasse behind the camera. Henry Berman cuts. Runs lean at under 100 minutes. Profitable at the box office. Produced in United States of America. Dialogue in English.

Trivia

Things worth knowing

  • 190 minutes exactly โ€” the "classic feature" runtime most directors aim for.
  • 2Shot for just $0.7M โ€” micro-budget by Hollywood standards.
  • 388 years old โ€” a genuine piece of film history.
  • 4Directed by George Stevens, shot by Robert De Grasse. Note their partnership โ€” DPs and directors often return to each other across a career.
  • 5Editor Henry Berman shaped the rhythm. On an edit-heavy film, the editor does more to control your pulse than the director.
  • 6Ginger Rogers and James Stewart and James Ellison carry the top of the cast.
  • 7Marketing tagline: "Ginger goes to college but not the way you think".
  • 8IMDB entry: tt0030944 โ€” still the authoritative cross-reference for credits and trivia.
  • 9Only 74 TMDB ratings โ€” you're getting ahead of the curve on this one.
  • 10Classified under 9 themes, including "marriage crisis", "professor", "marriage", "affectation".

The technical file

Cinematography
Robert De Grasse
Editing
Henry Berman
Costume design
Irene
Runtime
90 min ยท 1h 30m
Aspect ratio (typical)
1.37:1 (Academy)
Status
Released
Budget
$703,000
Box office
$1,206,000
Return
172% of budget
Original language
EN
Certification (US)
NR

Also by

George Stevens

Stills ยท wallpapers

Selected frames

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Trailers & featurettes

Watch the pieces

Community reviews

What people are saying

  • DanDare
    โ˜… 5/10

    James Stewart plays bookish and dull college professor Peter Morgan who is in New York with his more outgoing cousin James Ellison who likes to party in nightclubs. Peter meets and immediately hits it off with singer Francey (Ginger Rogers), they get married and he takes her back home. Trouble is that he has not told his parents that he has got married. His dad is very conservative, his mum is rather meek and Peter just wants to be with his wife but ends up passing his wife off as his cousin's girlfriend. It is all very good natured, Rogers is really wonderful in her role, Stewart's character is too weak but the film meanders too much into silliness.

Production companies

Who made it

  • RKO Radio Pictures

    RKO Radio Pictures

    US

Key crew

  • ProducerGeorge Stevens
  • EditorHenry Berman
  • Art DirectionVan Nest Polglase
  • Costume DesignIrene
  • Costume DesignBernard Newman
  • Assistant DirectorW. Argyle Nelson
  • Assistant Art DirectorCarroll Clark
  • Music DirectorRoy Webb
  • SongsJack Meskill
  • SongsTed Shapiro
  • SongsGeorge Jessel
  • Set DresserDarrell Silvera
  • Sound RecordistHugh McDowell Jr.
  • Executive In Charge Of ProductionPandro S. Berman

Themes & keywords

What it's about, really

  • marriage crisis
  • professor
  • marriage
  • affectation
  • love
  • suitor
  • secret marriage
  • secret wedding
  • disapproving parent

Release history ยท US

When it landed

  • Premiere1938-05-10NRยท Los Angeles, California
  • Premiere1938-06-02ยท New York City, New York
  • Theatrical (limited)1938-05-13
  • Theatrical (limited)1938-06-03ยท New York City, New York

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