
Did you know
85 minutes exactly โ the "classic feature" runtime most directors aim for.

This subversive documentary unpacks the tricks brands use to keep their customers consuming โ and the real impact they have on our lives and the world.
โSome stories are better left unspoiled.โ
Where to watch ยท US
Alison Quin
David Broughton
Gary Comerford
Steve Thompson
Peter Marchant

Tonya Cornelisse
(voice)

Harry Ditson
(voice)

Dan Russell
(voice)
Credits
Want more? Switch to Cinephile mode in the header for DP, composer, budget, box office, production companies, keywords, and release history.
Did you know?
Cinephile deep dive
Nic Stacey directs. Brendan McGinty behind the camera. Samuel R Santana cuts. Runs lean at under 100 minutes. Produced in United Kingdom. Dialogue in English, Portuguese.
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Trailers & featurettes
Community reviews
Dumb documentary. Basically what they're saying that corporations want us to keep buying more things and they use marketing tricks. Of course they do. What kind of salesman wouldn't do it? Nothing new. It always been like this. They also say that we produce so much that we're destroying our planet and contribute to global warming. Of course humankind produces lots of stuff, because humans are a lot on our planet and again it's always been like this. There will be people who will buy how much they want and whenever they want, because people are free. So what's their solution? To dictate people how many things they can buy? Or stop producing and selling stuff? Or eliminate half of planet? Or what their solution?! And when they mentioned global warming, then it became very clear that this documentary was made by marxist leftists. Bottom Line: There always will be garbage on our planet as long as we humans exist and there always will be products to sell as long as humans exist and of course seller companies and salesmen will do their best to sell as much as possible, because it's what they do. Get used to those facts, dear marxists and move on.
This documentary had only crumbs of good moments, but it was definitely hurt by the most insufferable VFX soup. When the show started to serve little bits of intriguing information, it was interrupted by a horrible robotic narrator with a fireworks of effects and constantly changing footage. A shoe and a bag of chips talking, really? I won't theorize what these former workers are as people, but the narration attempt felt 100% clear from the start; "We worked there, now we don't, we're sorry, we are the good guys now!". After watching, I was annoyed and had a headache. "Buy now!" is a completely effortless, cheap attempt in documentary, that only consisted of TikTok-videos and a few interviews. This topic is very present to everyone and everything today, but understandably really tiring to a lot of consumers already. It would be important to figure out new ways to present this theme, but unfortunately, this is only a shameful display at that.
Production companies

Grain Media
GB
Themes & keywords
Release history ยท US
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