Did you know
Tight 14-minute runtime — shorter than most television pilots.

The End of the Counter captures the moment in 1965 when grocery shopping changed forever. Matt Melia transformed the experience when he put baskets in the hands of Irish housewives and gave them the run of the shop. With the birth of the supermarket, suddenly self-control was a vital commodity!
“Some stories are better left unspoiled.”
John Barry
self
Darren Lynch
self
Frances O'Halloran
self
Helen McDonagh
self
Credits
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Cinephile deep dive
Laura McGann directs. Vinny Beirne cuts. Runs lean at under 100 minutes. Produced in Ireland. Dialogue in English.
Trivia
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Production companies

Fís Éireann/Screen Ireland
IE
Release history · US
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